Privacy Policy
Last updated: April 2026
This Privacy Policy describes how BNI Strategic Alliances ("we," "us," or "our"), operating the website wepassreferrals.com, collects, uses, and protects your information. By using our website, you agree to the practices described in this policy.
Information We Collect
We may collect the following types of information:
- Personal Information: Name, email address, phone number, and business information provided when you register as a member, submit a visitor form, or contact us.
- Business Information: Company name, profession, business category, website URL, and business descriptions submitted for your directory listing.
- Headshot Photos: Profile images uploaded for use in the member directory.
- Usage Data: Information about how you interact with our website, including pages visited, time spent, and referring URLs.
How We Use Your Information
- To display your business profile in the BNI Strategic Alliances online member directory.
- To manage chapter communications and visitor notifications through GoHighLevel (GHL) CRM.
- To display Google Reviews associated with your business, sourced from the Google Places API.
- To generate AI-powered member descriptions and referral partner suggestions using Anthropic's Claude AI.
- To send notifications related to chapter activities, visitor registrations, and member updates.
Third-Party Services
We use the following third-party services to operate our website. Each service has its own privacy policy governing how it handles your data:
- Supabase: Database hosting and authentication for member accounts and directory data.
- Vercel: Website hosting and deployment.
- Google (reCAPTCHA, Places API, Analytics): Spam protection, business review data, and website usage analytics.
- GoHighLevel (GHL): CRM platform used for contact management, visitor follow-ups, and chapter communications.
- Anthropic (Claude AI): AI content generation for member descriptions and referral suggestions.
Cookies and Tracking
Our website uses cookies for the following purposes:
- Google reCAPTCHA: To protect forms from spam and abuse. reCAPTCHA may set cookies to verify that you are a human visitor.
- Analytics: To understand how visitors use our website and improve the user experience.
You can control cookie settings through your browser preferences. Disabling cookies may affect the functionality of certain features on our website.
Data Retention
We retain your personal information for as long as you are an active member of BNI Strategic Alliances or as needed to provide our services. Visitor form submissions are retained for contact follow-up purposes. You may request deletion of your data at any time by contacting us.
Data Deletion
You have the right to request the deletion of your personal information from our systems. Upon receiving a verified deletion request, we will remove your data from our directory, database, and CRM records within a reasonable timeframe. Some data may be retained as required by law or for legitimate business purposes.
Data Security
We implement reasonable technical and organizational measures to protect your personal information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
Contact Us
If you have questions about this Privacy Policy or wish to make a data deletion request, please contact us at:
Email: visit@bni.wepassreferrals.com
Website: wepassreferrals.com